For third generation coffee farmer, Armando Rodgriguez, coffee is a way of life. During our trip to Honduras in March, Armando told us about his decision to take over the farm from his father. He explained that he had always wanted to grow great coffee, but faced many obstacles. One of those obstacles was a lack of access to information. Armando applied for a scholarship to learn about coffee horticulture and won. After completing his degree he was able to return to the family farm and implement modern horticultural techniques that battle coffee leaf rust fungus and make the farm more resilient through diversification. 

Today, Armando is a leader in his community, hosting groups of young farmers and reteaching them the techniques he was exposed to. The coffee he produces has won local awards and we’re excited to offer it in the United States for the first time. 

Armando’s farm “Finca Moradita” is located outside the town of “San Agustin”, Honduras. Something or someone from San Agustin is called a “San Agustineco” or “Tineco” for short. Armando says that coffee is the Pride of Tineco.